Category Archives: Web Resources

Ballantine Releases SEO Authority Guide for New Jersey Companies

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(Fairfield, NJ)—A Pew Research study indicated nearly eighty-seven percent of adults in the United States use the Internet. Of those adults, seventy percent of them use a search engine regularly. When it comes to the one hundred billion searches that Google handles every month, it is estimated that seventy percent of the links that users click on are non-paid, organic links, and seventy-five percent of those users will not bother to scroll past the first page of results to find what they seek. It has become clear, if a business wants to increase their visibility, they must pay attention to their search engine optimization and rankings.

It is with this key fact in mind that Ballantine, a New Jersey-based print and digital marketing company, has just published their SEO guide for NJ companies. The guide is aimed specifically at helping local companies climb the search engine rankings so that they become more visible to those searching for relevant keywords. Ballantine wants their SEO Authority Guide to be the ultimate resource for companies who want to reach their target audience.

Ryan Cote, a representative of Ballantine in Fairfield NJ, stated, “It’s obvious that those who rank at the top of the search results are the ones getting found online. What many business owners aren’t aware of is the fact that local search rankings are now a key factor in getting customers calling in and coming through the door. Fifty percent of people who conduct a local search on their smartphone and thirty-four percent of people who search for something locally on their laptop or tablet will visit a store that same day. What’s even better is that nearly twenty percent of those people will buy something on that first visit.”

Cote goes on to say, “What all of these statistics mean is that companies who expect to thrive in today’s competitive markets must learn how to rank high in local search, and that’s exactly what our Ultimate Guide to SEO teaches them how to do. Our team has covered all the major aspects of ranking a website higher in the search engines. It’s geared specifically towards fellow New Jersey companies because we want to help them experience the increase in visits and phone calls that we know higher local search rankings can produce.”

“The ultimate goal in any marketing campaign is to increase the bottom line. We know that high local search rankings is what helps business owners achieve this. Our SEO guide gives them exactly what they need design and optimize their website in a way that gets them in front of their target audience and allows them to continue to see their business grow.”

About Ballantine:

Ballantine has been assisting companies nationwide with implementing successful direct marketing campaigns since 1966. Family-owned and operated for three generations, Ballantine offers a full suite of print and digital marketing services aimed at helping brands better understand and reach their target audiences. With the expert application of ever-evolving ideas, strategies, and approaches, each person on the Ballantine team shares a vision of providing personalized and attentive service and delivering solutions that increase their clients’ success.

Media Contact:

Ryan Cote
Fairfield, NJ 07004
Telephone: (973) 305-1500


October 1, 2016

Lessons Learned About Downloads

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Helpful Tips For Those in Search of a Marketing Platform for Their Digital Products

Any individual these days that has the ability to create digital products, have the opportunity to make a living out of them, and that is definitely a boon from the world we currently live in. Of course, if you want to start making a living out of your digital products, then it is important to find the right marketing platform for them. Below are a few pointers that you can keep in mind, so that you can have a much easier time during your search for these platforms today.

One of the most convenient ways to have a good idea of what the most worthwhile marketing platforms are these days, is to simply look at what other people are using to sell their respective digital products. To learn more about this, you can consider making a quick query on any search engine these days that you prefer to use. Additionally, you can also consider posting your queries on online forums that are about selling digital products because people there may be able to provide you with some great recommendations. In light of getting recommendations, you should also ask people you know that may already be selling their digital products on the internet for a piece of their mind.

Next, you should also survey the market and make a list of those platforms that you think is ideal for your preferences and needs. Since it is still one of the most reliable approach that you can take to find a great platform, you shouldn’t be lazy with this one, even if it does require you to invest a bit more time and effort. Don’t worry about having a difficult time coming up with a decent list of platforms that you can go for, because you just have to keep in mind your needs, and you’ll be fine.

Finally, to narrow down your options to the one that is best for your needs, you should read reviews on the platforms that make it on your list. Reviews are tremendous sources of insight regarding these services, and that’s because they contain a lot of useful information like the pros and cons of these platforms. The only thing you have to be careful of is biased information, and that can easily be solved by getting reviews from varied sources.

By doing all the things mentioned above, you will have an easier time finding the right marketing platform for the digital products that you are planning on selling. Take your time during your search if you have to, and may you have a more rewarding experience selling the digital products you passionately make starting today.

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September 14, 2016